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二、20個(gè)能夠有效降低網(wǎng)站跳出率的方法1. 充分理解用戶行為:SEO優(yōu)化可以幫助將大量合資格流量帶入;A/B testing可以找出對特定目標(biāo)影響最大的版本;
一、簡介
高跳出率是指用戶在瀏覽網(wǎng)站時(shí)，只看了一個(gè)頁面就選擇關(guān)閉瀏覽器的行為。這會(huì)對網(wǎng)站的流量和收益帶來不利影響，因此如何有效地降低網(wǎng)站的跳出率是很多人都想要了解的話題。本文將介紹20個(gè)能夠有效降低網(wǎng)站跳出率的方法，并提供實(shí)用性強(qiáng)的實(shí)施步驟。
十多年的鶴崗網(wǎng)站建設(shè)經(jīng)驗(yàn)，針對設(shè)計(jì)、前端、開發(fā)、售后、文案、推廣等六對一服務(wù)，響應(yīng)快，48小時(shí)及時(shí)工作處理。網(wǎng)絡(luò)營銷推廣的優(yōu)勢是能夠根據(jù)用戶設(shè)備顯示端的尺寸不同，自動(dòng)調(diào)整鶴崗建站的顯示方式，使網(wǎng)站能夠適用不同顯示終端，在瀏覽器中調(diào)整網(wǎng)站的寬度，無論在任何一種瀏覽器上瀏覽網(wǎng)站，都能展現(xiàn)優(yōu)雅布局與設(shè)計(jì)，從而大程度地提升瀏覽體驗(yàn)。創(chuàng)新互聯(lián)從事“鶴崗網(wǎng)站設(shè)計(jì)”,“鶴崗網(wǎng)站推廣”以來，每個(gè)客戶項(xiàng)目都認(rèn)真落實(shí)執(zhí)行。
二、20個(gè)能夠有效降低網(wǎng)站跳出率的方法
1. 充分理解用戶行為: 通過使用Google Analytics, Crazy Egg 等工具來分析用戶行為；
2. 改善內(nèi)容: 對內(nèi)容進(jìn)行優(yōu)化；
3. 設(shè)定適當(dāng)核心目標(biāo): 核心目標(biāo)應(yīng)該易于理解并能吸引大量流量;
4. 加強(qiáng)SEO優(yōu)化: SEO優(yōu)化可以幫助將大量合資格流量帶入;
5. 運(yùn)用A/B testing : A/B testing可以找出對特定目標(biāo)影響最大的版本; 6. 針對不合資格流量作出修正 : 需要考察不合資格流量來收集信息; 7. 時(shí)刻留意CTR(Click Through Rate): CTR代表單獨(dú)一天中特定頁上所呈顯廣告單元之總“click-throughs” (也就是“clicks”) / “impressions” (也就是“views") 的總數(shù) ; 8. 嘗試使用Popup Ads : Popup Ads可以帶來得獎(jiǎng)?wù)吒?; 9 . 多閱讀廠商blog : 有助于學(xué)習(xí)如何避免high bounce rate ; 10 . 貼上Call to Action Button : Call to Action Button可令visitors前往特定頁 ; 11 . 精心選擇Ad Network : Ad Network應(yīng)能夠targeting visitors with relevant ads and content that will keep them engaged on the site for longer periods of time ; 12 . 時(shí)時(shí)更新content ： Content should be updated regularly in order to keep visitors interested and coming back for more information or updates on a regular basis ; 13 . 增加Internal Links ： Internal links can help guide visitors through your website by providing easy access to related pages or topics they may be interested in exploring further ; 14 . 追隨trends & news ： Trends & news can provide interesting content that is timely and relevant which can help draw in new visitors as well as retain existing ones who are looking for fresh content on a regular basis ; 15 . Optimize page loading speed ： Page loading speed should be optimized so that it does not take too long for pages to load which could cause users to leave before they even get a chance to explore what you have available on your website 16 . Use videos & images effectively ： Videos & images can add visual appeal and interest which helps engage viewers while also helping break up text heavy pages 17 . Offer incentives such as discounts or freebies ： Offering incentives such as discounts or freebies can encourage people to stay longer on your website 18 . Make sure navigation is intuitive & user friendly ： Navigation should be intuitive so that users do not have difficulty finding their way around 19 Create an email list & send out newsletters periodically ： An email list allows you to reach out directly with offers, promotions, etc., while newsletters allow you keep subscribers informed about what's going on 20 Monitor analytics data regularly& make adjustments accordingly
以上就是關(guān)于如何降低網(wǎng)站的高跳出率？學(xué)習(xí)下這20個(gè)策略的相關(guān)知識，如果對你產(chǎn)生了幫助就關(guān)注網(wǎng)址吧。
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