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想要留住用戶就必須將相關(guān)功能集中到一處方便用戶使用;針對不同平臺/瀏覽器/版本作出相應(yīng)適配也是快速留存用戶的重要步驟。一、引言
成都創(chuàng)新互聯(lián)是一家專業(yè)提供秦淮企業(yè)網(wǎng)站建設(shè),專注與成都網(wǎng)站建設(shè)、成都做網(wǎng)站、html5、小程序制作等業(yè)務(wù)。10年已為秦淮眾多企業(yè)、政府機構(gòu)等服務(wù)。創(chuàng)新互聯(lián)專業(yè)網(wǎng)站建設(shè)公司優(yōu)惠進行中。
企業(yè)網(wǎng)站是企業(yè)宣傳和推廣的重要工具，但很多傳統(tǒng)企業(yè)都存在著不少問題，如內(nèi)容過時、功能單一、用戶體驗差等。因此，想要讓企業(yè)網(wǎng)站有效果，必須逾越這幾大坑及對其進行合理的優(yōu)化。二、常見的幾大坑及如何避免
1. 內(nèi)容過時: 以前創(chuàng)建的內(nèi)容可能已不適應(yīng)當(dāng)前市場上的新產(chǎn)品或者新服務(wù),考慮到信息瀏覽者對信息看法也隨之變化,所以應(yīng)該根據(jù)市場情況來不斷更新內(nèi)容,使之始終貼合當(dāng)前市場。
2. 功能單一: 現(xiàn)代人都有“套牢”感, 想要留住用戶就必須將相關(guān)功能集中到一處方便用戶使用; 覆蓋多樣性的功能也是快速吸引用戶注意力的重要手段。
3. 用戶體驗差: 高效能、易上手是影響用戶留存度最重要因子之一; 各部分間呼應(yīng)性強, 瀏覽者明顯感受到瀏覽舒適性; 針對不同平臺/瀏覽器/版本作出相應(yīng)適配也是快速留存用戶的重要步驟。三、如何對傳統(tǒng)企業(yè)網(wǎng)站進行合理的優(yōu)化?
1. SEO 從SEO(Search Engine Optimization) 運作來說 , 有效追隨Google Algorithm (GA) 的去Optimizing Website Content & Structure , 運作On-Page & Off-Page SEO Strategy . 此外 , 針對Mobile Device User Experience (UX) Designing & Developing Responsive Web Design (RWD), Mobile First Indexing (MFI), Accelerated Mobile Pages (AMP).
2. UI / UX : UI / UX Designers and Developers should focus on creating a user friendly website with an intuitive navigation system that allows users to easily find the information they need in order to make informed decisions about products or services offered by the company . This includes designing a visually appealing website with high quality images and videos as well as ensuring that all content is optimized for mobile devices . Additionally , designers should ensure that all forms are easy to fill out and submit without any errors or delays . Finally , developers should test the website regularly for bugs and other issues in order to provide users with a smooth experience when visiting the site .
3. Social Media Integration : Integrating social media into your traditional enterprise website can help increase visibility of your brand online while also providing customers with an easy way to connect directly with you through various platforms such as Facebook , Twitter , Instagram etc . This will allow customers to stay up-to-date on new products or services being offered by your company while also giving them an opportunity to share their experiences using these products or services which can be beneficial for marketing purposes . Additionally , integrating social media into your traditional enterprise website can help improve customer service since it provides customers with another avenue of communication if they have any questions or concerns regarding their purchase from you .
網(wǎng)站欄目：想讓網(wǎng)站有效果傳統(tǒng)企業(yè)網(wǎng)站必須要逾越這幾個坑
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