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一、兩年SEO工作總結(jié)
1. 關(guān)鍵詞優(yōu)化：在過(guò)去的兩年里，我們對(duì)關(guān)鍵詞進(jìn)行了大量的優(yōu)化。通過(guò)分析競(jìng)爭(zhēng)對(duì)手和市場(chǎng)趨勢(shì)，我們及時(shí)添加新關(guān)鍵詞和促使老關(guān)鍵字排名上升。此外，也定期監(jiān)測(cè)影響排名因素及權(quán)重情況。
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2. 網(wǎng)站內(nèi)容優(yōu)化: 我們不斷核心要點(diǎn)開發(fā)出有效的內(nèi)容解決方法, 依托用戶體驗(yàn), 通過(guò)不斷嘗試將用戶留存度得到顯見(jiàn)性提升; 密集開發(fā)出能夠真正帶來(lái)流量、 轉(zhuǎn)化效益的中/ 高水平原創(chuàng); 不斷嘗試 SEO+ SEM 競(jìng)價(jià) + PR 多項(xiàng)手法 , 有效追蹤 KPI 愿意 ; 在物理閑時(shí) , 進(jìn)行 SEO 流程 / 術(shù)之間如何有效螢光 .
3. 站外傳播: 通過(guò)大量PR、KOLs代理人員(Key Opinion Leaders)、Influencers (影響者) ；Blogger (部落格作者) ；Forum Moderators (版主); Social Media Platforms(SNS), etc., to promote our products and services in order to increase brand awareness and website traffic from external sources. We also actively participate in industry events such as conferences, seminars or workshops for further promotion of the company’s products and services through networking with potential customers or partners who may be interested in what we have to offer them..4. Link Building : Through link building activities like guest blogging on relevant websites & blogs that are related to our business niche & target audience, directory submission on high-quality directories which can help us get more backlinks from other sites pointing towards ours thus helping us improve search engine rankings for certain keywords..5 . Technical Optimization : We regularly monitor technical aspects of the website such as page speed optimization using tools like Google PageSpeed Insights tool so that users don't face any issues while browsing through it due its slow loading time resulting into higher bounce rate which is not good for overall user experience & hence affects ranking negatively too..6 . Reporting And Analysis : Last but not least we keep track of all changes made by analyzing reports generated by various analytics tools including Google Analytics where we analyze data regarding organic visits coming onto site along with their source i-e whether they came directly via typing URL into browser's address bar or were referred from some other site etc...
二、SE0步驟& amp ; amp ; amp ; amp ; Techniques Sharing
1). Keyword Research - It is important step before starting any kind of SEO campaign because without proper keyword research you won't know what people are actually searching online related your product/service offerings thus making it difficult for you optimize content accordingly targeting those specific keywords only instead wasting efforts optimizing irrelevant ones leading nowhere eventually ..2). Onpage Optimization - After doing keyword research next step involves optimizing webpages accordingto best practices recommended by search engines so that they can easily crawl pages indexing them properly giving better visibility within SERPs when someone searches something relevant ...3 ). Offpage Optimization - This includes activities done outside actual webpage itself involving link building techniques mentioned above plus social media marketing campaigns running across different platforms promoting content created around targeted setof keywords driving quality referral traffic ultimately improving overall ranking position over period time ....4 ) Content Marketing – Creating unique valuable content around topics being searched frequently helps lot gaining attention readers increasing chances getting shared across multiple channels bringing even more visitors end result improved rankings....5 ) Mobile Friendly Website Design – With growing number mobile device users having responsive design becomes must these days since majority searches now happening devices if your website isn’t optimized then there no point expecting good results terms organic visits conversions.....6 ) Local Search Engine Listings– If local presence matters most then submitting listings popular local listing sites will definitely help lot reaching out potential customers nearby area providing information about business contact details location map directions opening hours reviews ratings feedback comments etc......7 ). Monitoring Progress Tracking Results– Lastly monitoring progress tracking results achieved far very important part whole process keeping eye competition seeing how well performing compared others same field taking necessary steps required stay ahead game always ......
三、2020 SE0工作總結(jié)&;Planning 1). Increase Organic Traffic By 20% Yearly Basis – Our main goal 2020 should focus increasing amount organic traffic coming onto site at least 20% year basis this could possible implementing strategies discussed above focusing mainly creating quality contents engaging readers sharing posts social media networks participating forums discussions commenting blog articles writing press releases submitting links directories conducting email outreach campaigns much more ........ 2 ). Improve Rankings For Targeted Keywords By 10%- Another major objective 2020 should aim
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