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網(wǎng)站的整體布局、導航菜單、外部鏈接以及關(guān)鍵詞優(yōu)化都會影響到網(wǎng)站在搜索引擎中的表現(xiàn)。外部連入是SEO中相當重要的一部分,網(wǎng)站首頁排名總是比內(nèi)頁排名好的幾種原因分享
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一、網(wǎng)站首頁排名總是比內(nèi)頁排名好的幾種原因
1. 網(wǎng)站建設(shè)：網(wǎng)站的整體布局、導航菜單、外部鏈接以及關(guān)鍵詞優(yōu)化都會影響到網(wǎng)站在搜索引擎中的表現(xiàn)。如果這些方面不能得到有效地優(yōu)化，就無法使得內(nèi)容被正常地發(fā)布并且能夠被用戶找到。而且，如果一個網(wǎng)站的內(nèi)容不斷變動，也將影響其搜索引擎表現(xiàn)。
2. 內(nèi)容量大?。和ǔＧ闆r下，一個有意義的文字要大于200字才能顯得有價值。而對于SEO來說，500-1000字已是標準要求之上。因此，如何保證文章中所包含信心量度是相當重要的問題。
3. 高質(zhì)量外部連入: 外部連入是SEO中相當重要的一部分, 連入者必然會閱讀你所發(fā)表的文字, 更助你將流量引導到特定頁面, 令特定頁面成功上升Google SERP(Search Engine Result Page) 成功上升Google SERP (Search Engine Result Page).
4. 內(nèi)容標準: SEO 的核心便是“Content is King” , 因此, 若想使得 Google 把你看作王者, 首先便要保障內(nèi)容水平; 語法無誤、邏輯性強、獨特性強… 等皆是 SEO 最理想之樣子!
5. 劣質(zhì)外部連入 : 有時候我們會錯過 Google 的 “NoFollow” 檢測 , 令 Google 認為我們有意去 link farm . Link Farm 是 SEOer 最不應(yīng)去嘗試之方法 , 因此 , 大大削減了 website ranking !
6. Meta Tag : Meta tag (Title & Description) 乃 search engine crawler 最易看到之 content ; Title & Description 須適當?shù)爻尸F(xiàn) keyword phrase ；Meta tag description 須適當?shù)爻拾?website content ；Meta tag title & description length 須適當?shù)卣{(diào)整 … etc .
7. Sitemap : sitemap file / page help search engine crawler to crawl your website more efficiently and effectively . It also helps you to inform the search engine about all of your webpages in a single place so that they can be indexed quickly by the search engines .
8. Robots File : robots file is used to control how the search engines should index or not index certain pages on your site . This will help you to prevent any duplicate contents from being indexed by the search engines which could affect your rankings negatively .
9. URL Structure : URL structure plays an important role in helping the users as well as the search engine bots understand what each page is about and how it relates with other pages on your site . A good URL structure should include keywords related to that particular page and should be easy for both humans and bots to read and understand easily without any confusion or ambiguity .
10. Internal Links: Internal links are very important when it comes to optimizing a website for better rankings in Search Engines like Google because they provide additional information about each webpage within a domain name which helps them determine its relevance for specific queries made by users searching online through their browsers or mobile devices such as smartphones or tablets etc.. They also allow visitors who land on one page of a domain name navigate further into other relevant pages within same domain name thus increasing user engagement time spent onsite which eventually leads towards higher rankings due improved user experience metrics tracked by Search Engines algorithms over time period of usage data collected from various sources including analytics tools installed onto websites themselves..
11 Social Media Signals: Social media signals play an increasingly important role when it comes down improving organic visibility of websites across major Search Engines like Google since these platforms have become popular destinations where people spend most of their free time interacting with friends/family members while sharing interesting pieces of content found online via social networks such as Facebook Twitter LinkedIn Pinterest Instagram YouTube etc... These signals act like votes casted towards particular piece published online thus giving them extra boost needed order rank higher than competitors vying similar positions top spots available SERPs (Search Engine Results Pages).
12 Mobile Optimization: With growing number smartphone users accessing internet using their handheld devices instead traditional desktop computers laptops tablets etc., having optimized version website designed specifically cater needs mobile device users has become essential part successful digital marketing strategy implemented businesses looking increase reach potential customers target audience located around world wide web today.... Mobile friendly sites tend load faster offer better overall user experience compared non-optimized versions resulting increased chances getting ranked higher up results displayed after query entered into browser window searched upon.... Furthermore presence responsive design elements incorporated into coding framework ensures compatibility across multiple screen sizes resolutions regardless type operating system running device itself making sure everyone gets access same quality service no matter what kind hardware they're using view content presented front end interface..... 13 Image Optimization: Images often overlooked aspect optimization process yet still remain powerful tool utilized properly improve visibility given webpage amongst rest competition out there trying achieve similar goals mind.... Properly tagged images containing descriptive alt text attributes associated them make easier crawlers identify context surrounding image itself allowing them assign appropriate value based relevancy determined during analysis phase carried out before actual ranking takes place...... Additionally compressing size files reducing resolution levels ensuring proper scaling dimensions set according display size chosen viewing platform goes long way terms loading times experienced visitors landing respective pages hosting said images thereby contributing positively overall performance metrics taken account determining final outcome position occupied list shown after query typed input box submitted request retrieval relevant information desired topic subject matter discussed article blog post written published live public consumption..... 14 Structured Data Markup Schema Implementation Structured data markup schema implementation another factor considered heavily influencing organic visibility given webpage amongst rest competition vying attention searchers entering queries related topics covered therein....... By adding structured data markup code snippets HTML source code underlying document allows machines interpret meaning behind words phrases contained body copy providing additional layer understanding context surrounding entire piece work enabling them accurately classify categorize accordingly assigning values relevancy importance assigned individual components making whole thing come together form cohesive unit ready consumed masses general public.......... 15 User Experience Metrics Last but certainly least user experience metrics tracked monitored closely ensure optimal performance achieved maintained throughout lifetime existence given project...... Factors taken consideration here include bounce rate average session duration total number unique visits received amount conversions generated click through rates percentage completion funnel stages defined goal ultimate success measured against predetermined benchmarks established start journey begin with......... All these combined give clear indication whether efforts put forth direction heading right wrong need adjusted corrected course corrections applied necessary order get back track leading destination originally intended reach beginning.......
網(wǎng)站標題：網(wǎng)站首頁排名總是比內(nèi)頁排名好的幾種原因分享
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