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企業(yè)網(wǎng)站SEO,怎么做?

description)進行正文性內(nèi)容保留;使用Robots.txt文件來告訴Googlebot不要去Crawl一些敏感Page;一個企業(yè)網(wǎng)站SEO,怎么做

1. 確定目標(biāo)關(guān)鍵詞:首先要明確企業(yè)的產(chǎn)品或服務(wù)內(nèi)容,然后分析市場上的競爭對手及他們使用的關(guān)鍵詞,并根據(jù)自己的情況選擇出最佳的關(guān)鍵詞。

2. 建立多重連接網(wǎng)絡(luò):將企業(yè)間形成多重連接網(wǎng)絡(luò)來引流量。包括新聞發(fā)布、博客營銷、視頻分享、圖片分享、微博微信營銷以及QQ/MSN/Skype之間的連接。

3. 優(yōu)化內(nèi)部代碼: 針對不同瀏覽器版本, 進行代碼優(yōu)化, 比如HTML5+CSS3+JavaScript; 對Meta標(biāo)簽(title, description)進行正文性內(nèi)容保留; 對URL地址中出現(xiàn)中文字時, 進行UTF-8 URL Encode; 使用301永久重定向來避免404 Not Found Error Page; 使用Robots.txt文件來告訴Googlebot不要去Crawl一些敏感Page; 使用Canonical Tag避免Duplicate Content Issue.

4. 處理404 Not Found Error Page: 404 Not Found Error Page是一個大問題, 需要盡快處理好。應(yīng)當(dāng)盡量避免404 Not Found Error Page出現(xiàn)在Search Engine Result Pages (SERPs)上。

5. 深度Link Building: Link Building是SEO中最重要也是最難的部分之一。Link Building能夠帶來大量High Quality Links , 有助于Website Ranking Improvement . Link Building方法包括Directory Submission , Article Submission , Social Bookmarking , Forum Posting 等 .

6. SEO Copywriting : SEO Copywriting 是將Keywords加入Content Writing中考慮到Search Engines Optimization 相應(yīng)考慮 . SEO Copywriting 需要考慮 Keyword Density (keyword density should be around 2%-7% of the total words in a page content ) ; Keyword Placement (keywords should appear at the beginning and end of a sentence or paragraph as well as in the title and meta tags ) ; Synonyms & Related Terms Usage (synonyms and related terms can help to increase keyword density without making it look too obvious ) ; Internal Linking Structure (internal linking structure helps search engine spiders to crawl through your website easily ).

7. Website Speed Optimization : Website Speed Optimization is very important for Search Engine Rankings . It is also important for user experience since users don't like slow loading websites . There are several ways to optimize website speed such as using caching technologies like Memcached or Varnish Cache ; optimizing images by reducing their size while maintaining quality ; minifying HTML / CSS / JavaScript files etc..

8 Google Analytics & Webmaster Tools Setup : Setting up Google Analytics & Webmaster Tools will help you track your website performance on Search Engines and make necessary changes accordingly . You can use these tools to monitor traffic sources , keywords used by visitors etc.. which will give you an idea about what works best for your website so that you can focus more on those areas in future campaigns ..

9 Monitor Competitors' Performance : Monitoring competitors' performance is another way to stay ahead of them in terms of rankings on SERPs . You can use various tools available online such as SEMrush or SpyFu which provide detailed information about competitors' backlinks profile , organic keywords they are targeting etc.. This will give you an idea about what strategies they are following so that you can come up with better ones yourself ..

10 Regularly Update Content : Last but not least - regularly updating content plays a major role in improving rankings on SERPs over time . Adding fresh content regularly keeps visitors engaged and encourages them to visit again thus increasing overall traffic volume ..


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