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因此開發(fā)者必須學會針對不同目標受眾制作出有效而獨特的內(nèi)容來進行營銷。例如使用新聞媒體、博客和SNS板塊來進行內(nèi)容營銷;
從營銷一款iOS應用中 我們能學到什么？
一、從營銷一款iOS應用中我們能學到什么？
1. 關于市場定位的知識：要想有效營銷iOS應用，必須先明確目標受眾和市場定位。這就要求開發(fā)者對當前市場上各個年齡段、性別、文化水平的人群特征都有所了解，然后根據(jù)不同的人群特征來選擇正確的營銷方法。
2. 關于內(nèi)容營銷的知識：內(nèi)容是王道，如何將應用促進出去就是重中之重。因此開發(fā)者必須學會針對不同目標受眾制作出有效而獨特的內(nèi)容來進行營銷。例如使用新聞媒體、博客和SNS板塊來進行內(nèi)容營銷;使用海外App Store Optimization (ASO) 把應用促進出去;使用Google Adwords 等已有已成功的PPC(pay-per-click) 進行廣告投放;使用Facebook Ads, Twitter Ads, Instagram Ads 等SNS 媒體廣告; 采取“零渠道”戰(zhàn)略(Zero Channel Strategy), 除了上述方法外, 還能透過其他無形/隱性/看不到/感受不到 的方式將 iOS App 推廣出去.
3. 對APP Store SEO 的理解: APP Store SEO 是一套專門為 APP store 設立考量因子, 有效將 APP 排名升上前端 , 也就是 ASO (App Store Optimization). ASO 本質(zhì)上是一套 SEO (Search Engine Optimization) , 只不過 SEO 針對 Google Search Engine , 而 ASO 針對 Apple AppStore .
4. 對APP Store Analytics 的理解: APP store analytics 是 app store optimization （ASO ）中必不可少的部分之一。Analytics 是 app store optimization process 中最重要也是最難部分之一。Analytics 大大加強了 app store optimization process （ASO Process ）中 data driven decision making 的能力 , 能夠帶來明顯效能 .
二、從萞rketing a iOS App 中我們能學到什么知識?
1.關于appstore優(yōu)化(ASO): ASO是appstore優(yōu)化processes(AOPs)中必不可少的部分之一, AOPs既包含keyword research & selection, title & description writing and icon design & development三大正要郭勞務舞aso process is to optimize the visibility of an application in the apple appstore by improving its ranking in search results and increasing its downloads rate through effective keyword targeting and other techniques such as optimizing titles and descriptions for better discoverability on the platform..
2.關于appstore analytics: AppStore Analytics is another important part of the AOPs that helps developers understand user behavior within their apps so they can make informed decisions about how to improve their products or services based on real-time data insights from users' interactions with their applications..
3.關于social media marketing : Social Media Marketing plays an important role in promoting mobile applications as it allows developers to reach out to potential customers directly via social networks like Facebook, Twitter etc., which are widely used by people all over the world today..
4.關于mobile advertising : Mobile Advertising is also one of the most popular methods used for promoting mobile applications nowadays due to its ability to target specific audiences with tailored ads that are more likely to convert into downloads or purchases..
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